Google Tag Manager (GTM) is a free tool provided by Google that simplifies the process of managing and deploying various tracking codes or tags on a website. These tags are snippets of code used to collect data and send it to third-party tools, such as Google Analytics, Google Ads, Facebook Pixel, and others, for analytics, advertising, and other purposes.
Here are some key features and benefits of Google Tag Manager:
1. Centralized Tag Management: GTM allows you to manage all your website tags in one place. Instead of manually adding code to your site, you can use the GTM interface to add, edit, and publish tags without requiring changes to the site's source code.
2. User-Friendly Interface: GTM provides a user-friendly web interface that doesn't require extensive coding knowledge. This makes it easier for marketers, analysts, and other non-developers to implement and update tracking codes.
3. Version Control: GTM offers version control, enabling you to see the history of changes made to your tags. You can roll back to previous versions if needed, making it easier to troubleshoot issues or revert changes.
4. Triggers and Variables: GTM uses triggers to determine when a tag should be fired and variables to capture dynamic data. This allows for greater flexibility and customization in implementing tags based on specific user interactions or page conditions.
5. Debugging Tools: GTM provides built-in debugging tools that help you test and troubleshoot your tags before publishing them live on your website. This ensures that your tracking is accurate and functioning as intended.
6. Cross-Domain Tracking: GTM supports cross-domain tracking, which is useful when your website spans multiple domains. This allows you to maintain accurate tracking and user data across different domains.
7. Templates: GTM offers pre-built tag templates for various platforms, making it easier to set up common tags without manual configuration.
How to add the Google tag manager tag on QR-IN-COM
- Access the QR-IN dashboard and navigate to the Tracking Pixels
- Tracking Pixel section.
- Click on "Add Pixel then choose "Google Tag Manager"
- insert the provided code from the Google tag manager (e.g. GTM-ABC123DE)
Utilize this tag with your short link and bio page for seamless integration.